I've had the privilege of learning from some incredibly creative women in the marketing field, particularly when it comes to brand photoshoots and organizational strategies. Photoshoots involve numerous moving parts, and I've discovered that organization is crucial. Without it, you risk not utilizing much of your content, and your vision may not fully materialize. Effective communication with your team, planning, and storytelling are essential. Here are five helpful tips I've gleaned from working with top brands in the marketing industry.
See a little of our BTS HERE
1. Have a Brainstorming Session
Brand storytelling is vital, and it's important to understand how your brand is portrayed to your audience. Your brand represents more than just products or services; it conveys a lifestyle. Begin with a brainstorming session with your team to determine the story you want to tell. Is this shoot about a season, a location, or something nostalgic? Consider how the content will inspire your audience to embrace the lifestyle you're promoting.
2. Mood board Your Vision
With a clear story in mind, create a mood board to visually represent your ideas. Pinterest is a great resource for inspiration and for gathering images that align with your vision. Enjoy the process of exploring and compiling images. Break your mood board into sections based on different themes within the shoot. For instance, in a Spring/Summer shoot, you might have categories like beach, garden, and alfresco dining, each with its own mood board and vision.
3. Have a Shot List
Transform your mood board into a detailed shot list. Ensure it's comprehensive to avoid missing any crucial details. Include specific instructions such as “Bird’s eye angle of product,” “blurred focus of product,” “product alone,” “flat lay of product,” and “lifestyle of product.”
4. Have a Props List
A props list is especially important if you're traveling for the shoot. Categorize your props into those you already have and those you need to purchase. This helps you identify what's missing and ensures you have all the necessary props for each aspect of the shoot.
5. Have a Day-of Itinerary
Once you have your visuals and lists organized, create an itinerary to keep the shoot on schedule. This is crucial if you have hired a photographer with a limited time frame or if you're working within a budget. I've been on shoots where we needed to capture an entire season in just three hours, and a detailed itinerary helped keep everyone on track and ensured we got everything we needed.
Bonus: Delegate Responsibilities
Lastly, delegate responsibilities to your team members. Assign someone to handle props, another for settings, someone for pre-shoot organization, and a timekeeper/photographer assistant. This ensures everyone knows their role and contributes to the shoot's success.
By implementing these tips, you'll enhance the efficiency and effectiveness of your brand photoshoots, bringing your vision to life seamlessly.
See a little of our BTS HERE
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